
Three bags with new technology to keep up with new appliances too annoying Quemei – flat-panel TVs,
Article by jekky
Appliances rapid technological innovation can be described, to the fierce market competition in the occupation of the initiative, companies have increased R & D efforts, new technologies, new product launch competing at the same time, trends in consumer spending driven by excellent Next, the pace of industrial upgrading has been accelerated. Technology, industry, household appliances feature upgrade makes more and more rich, applicability, and convenience are greatly increased, household appliances industry began to function from the function using the time to enjoy the times ahead. But the reporter also found that the development of new technologies to consumers in the comfort of the same time, some enterprises aftermarket “three guarantees” of the lag, often adding endless trouble to the user. New technology has “flaws” high maintenanceDevelopment of new technologies driving the accelerated pace of industrial upgrading appliances, consumers should have been upgraded to bring them to realize that the convenience and benefits, but some companies to adapt to market competition, rush to immature technology into products Instead, a lot of trouble to the consumers. In this regard, Shandong very fact that deeply understands the consumer. “4 years, this rear projection TV had no let me corpuscles, not out of repairing the fault of the average of six months, a bad time, are called ‘convergence block’ of electronic components go wrong … …” Not long ago, very fact that this reporter to talk to her troubles. Very fact that in 2004 had spent 9,000 yuan to buy a 42-inch rear projection TV, just spent 11 months on from the failure of manufacturers to maintenance personnel checked that is a machine called “convergence block” parts damaged , give a change of, as was also the year for repair period, there is no charge. But months passed, and TV on another failure, maintenance staff, said after the home inspection or the “convergence block” of problems, need to be replaced, as has been the repairing of, and that part is not a major component, not the main components package repair coverage to three years, the need to pay. No way, Ms. Zhang had to pay a 175 fee. Since then TV can corpuscles had hoped, and the fact that they did not like the very fact that can be hoped. Since then, an average of once every six months, the “convergence block” would be bad, she would dig 175. October 13 this year, TV was broke, maintenance staff taken away maintenance, and find that it is “convergence block” problem. This time, for the two “convergence block”, to pay 350 yuan. So far, Ms. Zhang has spent 1,000 yuan this part of the. Miss Yu Shizhang cast doubts on the quality of products. In her repeated questioning, she disclosed to maintenance personnel, which is due to technical defects caused market Shi Hai is the new technology areas, is not perfect, originally under the new products, new technology, features, enterprise development in the follow-up in the relevant technologies will continue to improve, but because Flat Panel TV The rapid development of rear projection TV is not the focus of business, so the relevant R & D have given up, which led to the original technical defect can not be perfect, the relevant parts of the flaw can only be maintained by regular replacement. Reporter found that in the interview, due to defective and new technologies to consumers of trouble quite common, or in rear projection TV, for example, short bulb life is a big problem, because many enterprises are the parts out of the main components, the so normal use of consumer wants, it may not expensive prices from time to time be replaced. And because the rapid development of flat-panel TV, rear projection television has long been considered to be out of product, it is basically no business to conduct further R & D investment, therefore, has a flaw in itself obsolete new technology will inevitably continue to torture users until it is eliminated. New parts do not fall into the main componentsAppliance market competition is becoming fierce, competitive differentiation has become an important weapon to attract consumers enterprises, breakthroughs in core technologies can not be the case, the product features improve and increase the company naturally became the focus of the pursuit of product differentiation. In this case, the consumer electronics market set off a new feature war. Appliance stores in the survey’s findings, includingAir conditioning , TV, Refrigerator , Washing machine , Drinking , Water heater Etc., the size of the appliances, regard the competition focused on the development of new features, such as air conditioning health functions War, World War II full-featured TV, refrigerator fresh war, war and other health and environmental protection energy-saving washing machines, home appliances new features will push the competition extreme.
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